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## Action

### PDF
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### URL
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## Hotspot

### Text
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HotspotPanoramaOverlayTextImage_C9F811D8_D0DE_960E_41E7_694313C561A4.text = Creativity
HotspotPanoramaOverlayTextImage_DC36314E_CFE4_14BD_41C8_6CD55525187E.text = Creativity
HotspotPanoramaOverlayTextImage_DC7A0387_CFE4_FBAB_41E8_F7136EAC2514.text = Creativity
HotspotPanoramaOverlayTextImage_D92AB06C_CADA_EC71_41DF_7820B7F4877A.text = Development
HotspotPanoramaOverlayTextImage_FA40F880_EE3C_9BF9_41D6_87541FD5F94A.text = Development
HotspotPanoramaOverlayTextImage_C9F841D8_D0DE_960E_41D1_DC0453A6CBF7.text = Development
HotspotPanoramaOverlayTextImage_FDD0B7EA_EE34_7509_41ED_82232F1E2E82.text = Development
HotspotPanoramaOverlayTextImage_DC04A057_CFE4_14AB_41E9_84B755C4B8F5.text = Development
HotspotPanoramaOverlayTextImage_FC41A717_D16C_1CAB_41D8_161E4861DD3F.text = Development
HotspotPanoramaOverlayTextImage_DC35C14E_CFE4_14BD_41E0_F6FEB843986C.text = Development
HotspotPanoramaOverlayTextImage_C9F9B1D9_D0DE_960E_41D7_AA3DCF4D6243.text = Distinctiveness
HotspotPanoramaOverlayTextImage_DC4EE68E_CFE4_3DBA_41CD_F2AF8662DF3F.text = Distinctiveness
HotspotPanoramaOverlayTextImage_DE99D1EC_CADB_6C71_41D0_866FA327CC21.text = Distinctiveness
HotspotPanoramaOverlayTextImage_FC429719_D16C_1CA7_41D6_A1A5110D0508.text = Distinctiveness
HotspotPanoramaOverlayTextImage_FA405882_EE3C_9BF9_41E8_B0C65E4CC636.text = Distinctiveness
HotspotPanoramaOverlayTextImage_DC368150_CFE4_14A5_41D9_DD2532D8DA5C.text = Distinctiveness
HotspotPanoramaOverlayTextImage_C7BBEF78_D0EE_EA0E_41E6_7680F7D3C927.text = Distinctiveness
FlatHotspotPanoramaOverlayTextImage_0ED5824C_2D9F_DE18_41B8_E94F25127F41.text = Exit
FlatHotspotPanoramaOverlayTextImage_1FFD90D5_1E14_AD25_41B8_DB899224F60C.text = Exit
FlatHotspotPanoramaOverlayTextImage_0BA9D9DD_2D94_2A38_41BA_65BC4D076CB4.text = Exit
FlatHotspotPanoramaOverlayTextImage_12EAD42C_2D8C_5A1F_41C4_85144BF7776A.text = Exit
FlatHotspotPanoramaOverlayTextImage_64446596_2D97_DA0B_4194_65862C58D90C.text = Exit
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FlatHotspotPanoramaOverlayTextImage_042372FF_2D94_DFF9_41C6_4C1F943AF4E2.text = Exit
FlatHotspotPanoramaOverlayTextImage_6E327440_2D94_7A07_41B2_0CBA209B1350.text = Exit
HotspotPanoramaOverlayTextImage_DC50A91C_CFE4_14DD_41D2_565340FE3AEE.text = Frontier Technologies
HotspotPanoramaOverlayTextImage_C9F8D1D7_D0DE_9602_41DB_4FB8535AA453.text = Frontier Technologies
HotspotPanoramaOverlayTextImage_DE87407C_CADB_6C51_41DC_50B20BB56C45.text = Frontier Technologies
HotspotPanoramaOverlayTextImage_FA40E880_EE3C_9BF9_41E2_59678AD1519C.text = Frontier Technologies
HotspotPanoramaOverlayTextImage_C7B8FF76_D0EE_EA02_41E4_A90DEAA14EA2.text = Frontier Technologies
HotspotPanoramaOverlayTextImage_DC36514F_CFE4_14BB_41E8_9E2BB912E439.text = Frontier Technologies
HotspotPanoramaOverlayTextImage_FDD1E7EC_EE34_7509_41D0_48D8E9BCE8D6.text = Frontier Technologies
HotspotPanoramaOverlayTextImage_DC2A4E58_CFE4_0CA6_41B9_45B3170663FE.text = Inclusion
HotspotPanoramaOverlayTextImage_FC41F716_D16C_1CAD_41DF_4DE4D6C244B5.text = Inclusion
HotspotPanoramaOverlayTextImage_FA41587F_EE3C_9B07_41D4_5D5E66B7C9CE.text = Inclusion
HotspotPanoramaOverlayTextImage_C7BB5F76_D0EE_EA02_41E2_068DAC125A29.text = Inclusion
HotspotPanoramaOverlayTextImage_DCBFF581_CFE4_1FA6_41E3_E427DFB08802.text = Inclusion
HotspotPanoramaOverlayTextImage_DE0CD7B8_CADA_F4D1_41D0_64295DB812CA.text = Inclusion
HotspotPanoramaOverlayTextImage_FDD027E9_EE34_750B_41EB_5FB9A6178AE1.text = Inclusion
HotspotPanoramaOverlayTextImage_FC410718_D16C_1CA5_41DB_BBC73AB6A09C.text = Innovation
HotspotPanoramaOverlayTextImage_C7BA4F78_D0EE_EA0E_41E6_D1DDAC50421E.text = Innovation
HotspotPanoramaOverlayTextImage_DE1275CF_CADA_94B0_41D6_D644C611F3F4.text = Innovation
HotspotPanoramaOverlayTextImage_FDD147EB_EE34_750F_41DA_CCF8A597DDE5.text = Innovation
HotspotPanoramaOverlayTextImage_DCC5914C_CFE4_14BD_41E7_1BBD4DB4D9C2.text = Innovation
HotspotPanoramaOverlayTextImage_FA403881_EE3C_9BFB_41E3_0E7F9F3C4119.text = Innovation
HotspotPanoramaOverlayTextImage_C9F811D9_D0DE_960E_41E0_D8E611AC070C.text = Innovation
HotspotPanoramaOverlayTextImage_FA51087D_EE3C_9B0B_41AC_8BF63AE0122A.text = Sustainability
HotspotPanoramaOverlayTextImage_DB76FB8E_CFE4_0BBD_41E7_AB5C798D5DD5.text = Sustainability
HotspotPanoramaOverlayTextImage_C9F081D6_D0DE_9602_41E5_42CA3557C29D.text = Sustainability
HotspotPanoramaOverlayTextImage_C7BE7F74_D0EE_EA06_41DA_198F556F6A57.text = Sustainability
HotspotPanoramaOverlayTextImage_FC523714_D16C_1CAD_41E5_A92B01268FAE.text = Sustainability
HotspotPanoramaOverlayTextImage_36F85B77_290E_B6F9_41AC_9A68ECC44032.text = Sustainability
HotspotPanoramaOverlayTextImage_FDE7C7E7_EE34_7507_41C2_FCB25C9646E0.text = Sustainability

## Media

### Audio
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### Title
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album_28248E35_60F3_AA06_41D1_6932A8BCBD9A_1.label = Barbie 2
album_28248E35_60F3_AA06_41D1_6932A8BCBD9A_2.label = Barbie 3
album_28248E35_60F3_AA06_41D1_6932A8BCBD9A_3.label = Barbie 4
album_28248E35_60F3_AA06_41D1_6932A8BCBD9A_4.label = Barbie 5
album_28248E35_60F3_AA06_41D1_6932A8BCBD9A_5.label = Barbie 6
video_43231A26_6090_AA02_41C6_802B44B0977A.label = Blue - Coop 1204
video_31CAE9CC_1D6B_E4A8_41A5_E569C61F79CE.label = Blue - Medicines
video_3706A84B_1D5D_23AF_41BC_4F490C76EE6D.label = Blue - Musicians 1204
video_3603B7C3_2082_FA98_41BC_E1CF1D068D13.label = Blue - TradeSecret
video_7FED3D3E_6070_AE03_41D0_B34FBABCE71C.label = Blue - handwashing 1204
panorama_40688C86_25AB_638B_41B7_2A52146B2BAC.label = Booths_Blue Innovation
panorama_40EFB399_2594_E5B9_41B8_09573B2B734E.label = Booths_Cyan Frontier
panorama_440D1C90_2594_E388_41C0_C6F56E55C08C.label = Booths_Green Development
panorama_475D3D2B_2597_6299_41C1_C045FC95C741.label = Booths_Orange Inclusion
panorama_442CE579_2594_AD78_41B7_7220F70DE483.label = Booths_Pink Sustainability
panorama_4762F8E5_2594_A389_41A0_D628215AC3ED.label = Booths_Purple Distinctiveness
panorama_47AF0F23_2595_BE89_41A0_7EB4307497B0.label = Booths_Yellow Creativity
panorama_474BC1A3_25B5_6588_4198_6C5E8FF03B06.label = Booths_main
video_722464C6_6483_7ED6_41C6_9B9C8F7DBF4A.label = Cyan - Beehives 1204
video_2E641F9B_6090_AA02_41BE_7651426CA111.label = Cyan - Idiat Shiole Nigerian 1204
video_724E199F_6485_1776_41D7_ADE568DE0B79.label = Cyan - Robotics shoes 1204
video_65B83B4A_648D_79D6_41C8_FCE4692E280D.label = Cyan - metaverse 1204
video_5BDC7696_6071_9A03_41D2_C3C30DFB56B7.label = Green - Academy 1204
video_06FDCF88_1238_0BD9_41A0_E96860205030.label = Green - Arte 1204
video_553B0E6A_6193_AA03_41BE_A65A2A8FCDAD.label = Green - Rainforest 1204
video_25122315_6097_FA01_41C2_5CE73EB3DF37.label = Green - Safe Water 1204
video_D135EF6F_CC60_5D83_41E5_58014C9DA63C.label = Green - publishing 1204
video_DFC2F5DA_F99D_01BA_41EC_5BA01CD4FCBF.label = Main - What is WIPO
video_4283EE2E_64BD_6D56_41C0_5304A49AE0A3.label = Orange - Coffee Industry 1204
video_4AA7BA4B_6487_15DE_41C7_B413BB8D2A95.label = Orange - GoGeoGo 1204
video_4A7A4F7A_6482_EBBF_4193_D17A31F3B142.label = Orange - Helmet 1204
video_4C5D357D_6487_1FBA_41D2_74BE7A641746.label = Orange - Home decor 1204
video_8510E2E8_A8F8_4B73_41E4_2B7A47C5797C.label = Orange - Indigenous Peoples 1204
video_A1259FEB_F747_AFFF_41E8_E76BFBA5750D.label = Orange - Making Book
video_A2D60C4F_F74A_7037_41E2_122A750055C5.label = Orange - Marrakesh
video_AB45A6AF_F75E_7077_41DF_A2F473AA4912.label = Orange - Satitia Gomis 1204
video_C74FD92E_F1E7_71F6_41D3_93D72029ABBC.label = Orange - Smart suitcase 1204
video_A4DA275E_F75A_F0D9_41BA_5A28D12A604D.label = Orange - TK 1204
video_A20E84F6_8E50_1281_41E0_A992047FE577.label = Orange - Women in Science 1204
video_FA915547_EA83_5A26_41EB_7B2DF7E35B81.label = Orange - Women in innovation 1204
video_554BFD2D_6190_EE01_41BF_8E91AE50E229.label = Pink - Bamboo 1204
video_966CD8FE_D669_C64E_41D5_9F0423BE8B19.label = Pink - CloudFisher
video_4F7B549B_6193_9E02_41A0_160C0916A924.label = Pink - Kenyan 1204
video_4FFD8E95_6190_AA06_418C_078BC2BAEEF4.label = Pink - sand batteries 1204
video_A3AD4611_F061_53AA_419F_8FEDD531B2C6.label = Purple - Crickets 1204
video_9F93FC8A_88F0_813D_41E0_3C5CD17B8181.label = Purple - GIs 1204
video_739E5A3C_64BF_35BA_41B6_91C896B9DC60.label = Purple - Handcrafted Bags 1204
video_07C10678_19F9_859C_419B_D48D0A92831B.label = Purple - Industrial designs 1204
video_AEAC35A4_F74A_7069_41CD_9CAE27758866.label = Purple - Kampot pepper 1204
video_AF3583FA_F3A3_B05E_41BE_9491C1B32CE1.label = Purple - Kyrgyzstan 1204
video_733A57A3_6483_1B4E_41D8_7589B20F3CD2.label = Purple - Penja pepper 1204
video_A253E445_F062_F7AA_41E0_A95AB48B598B.label = Purple - Small restaurants
video_75769692_6F13_AD6B_41B3_E228A192E382.label = Purple - Small restaurants - mute
video_3DDD0BA4_19EB_82B4_41A1_72A3C56F275D.label = Purple - Using trademarks 1204
album_28248E35_60F3_AA06_41D1_6932A8BCBD9A.label = Slideshow: Barbie
video_3ADCD914_CCA3_C585_41E2_FDDB4846E83F.label = Yellow - Aziz Harun 1204
video_CAD05859_DCDC_54DB_41E5_376271DE1154.label = Yellow - CLIP 1204
video_50502D83_31A5_DC2F_41C3_9965DE9CC552.label = Yellow - Malawian 1204
video_05694B20_12D8_34C8_4192_D240F45A6337.label = Yellow - Video Games 1204
video_6BE17D20_316F_FC68_41A1_E33C802EEAD4.label = intro-Main
video_6C641E59_319D_DCD8_41B0_D6B750E835B5.label = intro-blue
video_68C04A08_316C_6438_41C3_B67F66D91045.label = intro-cyan
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video_6B1165BF_319C_2C57_41B5_0961F07AC4F0.label = intro-orange
video_68E7EA88_316C_2438_4195_298C2898E990.label = intro-pink
video_68F20ECC_316C_DC38_419F_FB8A02433863.label = intro-purple
video_68CC187E_316C_24D9_41B7_42FB884CC118.label = intro-yellow
video_B9A6C69A_A265_475A_41C7_3FD3F759EC15.label = loading video 1106
video_74299646_6F12_6DEB_41D5_38A094BF23C4.label = mute - Coffee Industry
video_489CAC82_658A_148C_41BF_9BD9C7DE9F0A.label = mute - What is WIPO
video_ECC15A9A_3433_25A6_41C0_B1A9B941031A.label = mute - Yakuanoi

### Video
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### Video Subtitles
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videores_A88840A7_8950_8173_4184_8EF6A4573018.subtitlesURL = media/video_9F93FC8A_88F0_813D_41E0_3C5CD17B8181_en.vtt
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## Skin

### Button
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Button_029F55C4_3413_2FA2_41B3_EDF712426C0B.label =  الأسرار التجارية
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Button_025B15B6_3411_2FEE_41B8_56779F0DD945.label = (Madd de Casamance) قضية ماد دي كازامانس
Button_6A2A153A_4167_B130_41C4_AC1F07080B1B.label = A pot of peppers
Button_07AD60BC_19EA_9E91_4195_27A418F5D563.label = AI inventions
Button_1F5E0345_0095_C4F6_415C_7639261E1F41.label = AR
Button_D56F8BB3_F985_018A_41E1_AD10EA861E95.label = About
Button_77816075_3411_E56D_4190_FE7708464AEE.label = Academia de la OMPI
Button_778C41A6_3411_E7EE_41A9_325ED168B48B.label = Académie de l’OMPI
Button_5B20B97A_3413_2766_41BA_2E371E91135E.label = Accesibilidad
Button_03EC9903_4168_5ED1_41CF_89845BE938CC.label = Accessibility
Button_5B0A0BF1_3413_1B65_41B8_7B8115E910A4.label = Accessibilité
Button_02398CAE_4168_57D3_41C4_9DAD4693CE2C.label = Accessible Books Consortium (ABC)
Button_02192B7B_3411_3B66_41A6_B277F1EDB7D6.label = Aprovechar la niebla para producir agua en Marruecos
Button_7D43022E_66FA_375A_41C9_EEEF67A2044B.label = Artificial Intelligence
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HTMLText_AD8522F1_AD51_2DE0_41DF_E19EF61A8415.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A 50-strong team led by two Pakistani entrepreneurs have built the country’s first metaverse, featuring an open-world gaming experience.</SPAN></SPAN></DIV></div>
HTMLText_0B30336C_1258_1B59_41A2_6C53A2F1F6E9.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Creators Learn Intellectual Property – CLIP – is where creators come to understand the creative industry ecosystem. Initially launching with music industry-specific content, CLIP will grow to include a range of creative disciplines, including literature, audio-visual creation, dramatic and visual arts, and more, to enable creators to make informed decisions and be recognized and fairly compensated for their work.</SPAN></SPAN></DIV></div>
HTMLText_3DBD7399_19B9_829F_41A1_28A923A1968F.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The groundbreaking Marrakesh Treaty came into force on 30 September 2016.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">It simplifies the production and international transfer of accessible books and removes major obstacles to reading for the 285 million people in the world with blindness, visual impairments, or print disabilities.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:20px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Marrakesh Treaty turns 10</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In 2023, WIPO celebrated the 10th anniversary of the Marrakesh Treaty.</SPAN></SPAN></DIV></div>
HTMLText_0B210F15_4198_52F1_41C8_52915AFE4FFA.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">WIPO World of</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">Innovation and Creativity</SPAN></SPAN></DIV></div>
HTMLText_88318593_8609_CFCD_41CE_449C4D210E0C.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">WIPO World</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">of Innovation and Creativity</SPAN></SPAN></DIV></div>
HTMLText_1992AA2F_4199_B2D1_4160_6BF7CF28DEAB.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:30px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:30px;font-family:'Noto Sans Display SemiBold';">The World Intellectual Property Organization</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:30px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:30px;font-family:'Noto Sans Display SemiBold';">(WIPO)</SPAN></SPAN></DIV></div>
HTMLText_07721626_39CA_E77E_418A_DAE7775A855C.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">Creativity zone</SPAN></SPAN></DIV></div>
HTMLText_0781ED6A_39CA_E5F6_41AC_C30339530EDF.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">Development zone</SPAN></SPAN></DIV></div>
HTMLText_07326EFE_39CA_E4CE_41C9_070141D1DB50.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">Distinctiveness zone</SPAN></SPAN></DIV></div>
HTMLText_0754840E_39CA_FB31_41BB_55B6B6ED9B96.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">Frontier Technologies zone</SPAN></SPAN></DIV></div>
HTMLText_07108B95_39CA_ED53_41B0_B1070284C1D2.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">Inclusion zone</SPAN></SPAN></DIV></div>
HTMLText_CEADC717_D529_1F5E_41D6_217BD4F86273.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">Innovation zone</SPAN></SPAN></DIV></div>
HTMLText_07A7BF43_39CA_E536_41C1_BD823FB072E6.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">Sustainability zone</SPAN></SPAN></DIV></div>
HTMLText_BA976376_ACF1_2CE3_41BA_F80C227C9A62.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">Welcome to</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display Light';">the </SPAN><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">WIPO World</SPAN></SPAN></DIV><DIV STYLE="line-height:115%;text-align:left;font-size:45px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:45px;font-family:'Noto Sans Display SemiBold';">of Innovation and Creativity</SPAN></SPAN></DIV></div>
HTMLText_17574759_4168_B171_41C4_3F229A117CA9.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:150%;text-align:left;font-size:14px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#666666;font-size:14px;font-family:'Noto Sans Display Medium';">360° Virtual Tour</SPAN></SPAN></DIV><DIV STYLE="line-height:150%;text-align:left;font-size:14px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#666666;font-size:14px;font-family:'Noto Sans Display Medium';">Created by Globa</SPAN><SPAN STYLE="color:#999999;font-size:14px;font-family:'Noto Sans Display Medium';">l</SPAN><SPAN STYLE="color:#00cadf;font-size:14px;font-family:'Noto Sans Display Medium';">Vision</SPAN><SPAN STYLE="color:#666666;font-size:14px;font-family:'Noto Sans Display Medium';"> Communication Sàrl</SPAN></SPAN></DIV></div>
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HTMLText_103C8F93_41A8_51F1_41CF_28CDA4390C9E.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:16px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:16px;font-family:'Noto Sans Display Medium';">Click on a point of interest to access it</SPAN></SPAN></DIV></div>
HTMLText_0F2293DC_41BF_F177_41C0_F8658629CB9D.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:16px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:16px;font-family:'Noto Sans Display Medium';">Explore here</SPAN></SPAN></DIV></div>
HTMLText_0E89422A_41B8_52D3_41C9_ACB77256A14B.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:16px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:16px;font-family:'Noto Sans Display Medium';">Explore here</SPAN></SPAN></DIV></div>
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HTMLText_8353721F_A8C9_CACD_41E2_E83559621657.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">A Modern Take on Traditional Cloth:</SPAN></SPAN></DIV><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Meet Senegalese Fashion Designer</SPAN></SPAN></DIV><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Satitia Gomis</SPAN></SPAN></DIV></div>
HTMLText_4BE5569C_6485_1D7A_41D2_E626C0121862.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">An innovative helmet to protect frontline health workers</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Young Vietnamese inventors DO Trong Minh Duc, TRAN Nguyen Khanh An, and NGUYEN Hoang Phuc created a helmet that overcomes the limitations of other COVID-19 protective equipment.</SPAN></SPAN></DIV></div>
HTMLText_95D5C36D_88D3_87F4_41D7_C482CBC981AB.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Case study:</SPAN></SPAN></DIV></div>
HTMLText_7A3745BE_6485_3EB6_41C9_348A25726EC9.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Case study:</SPAN></SPAN></DIV><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Crickets and intellectual property powering a Mexican startup</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">With a brand of flour made from ground crickets, three Mexican entrepreneurs are helping to tackle malnutrition and the environmental impact of agriculture.</SPAN></SPAN></DIV></div>
HTMLText_009CE3A2_CCE1_C4BD_41E4_6D3E92CEC8A3.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Case study:</SPAN></SPAN></DIV><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Music as an export</SPAN></SPAN></DIV></div>
HTMLText_249B91E9_CCA0_448F_41D3_6651970941FA.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Case study:</SPAN></SPAN></DIV><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Understanding IP is the key</SPAN></SPAN></DIV></div>
HTMLText_4D89369C_6485_7D7A_41C7_DFEE2E9DEBEE.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">GoGeoGo: Explore Georgia with the Locals</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Meet Salome Tateshvili (15) her 17-year-old cousin Tamari Tateshvili, and their 18-year-old friend Saba Zedginidze, and their idea to revolutionize tourism in their part of Georgia.</SPAN></SPAN></DIV></div>
HTMLText_59C4DD7C_6587_2FBA_41A9_4BB9D3E317FB.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">I’m a Barbie girl in an IP world</SPAN></SPAN></DIV></div>
HTMLText_86F4F96E_A8F8_B94F_41DA_F1250E9D2F0A.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">KEMOK: Empowering Indigenous Women Through Craft and Creativity</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Discover the inspiring story of Angela Chiquin Chitay and the remarkable KEMOK project in the heart of Guatemala's Q'eqchi' Indigenous community.</SPAN></SPAN></DIV></div>
HTMLText_C9756202_6A44_2FF2_41D0_3E93748C6724.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Marrakesh Treaty:</SPAN></SPAN></DIV><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">the promise of a better life</SPAN></SPAN></DIV></div>
HTMLText_3E91D71C_19AA_8394_4162_BA1CEA7D13D4.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">The gender gap </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The gender pay gap in innovation is closing, but slowly. While there are more women inventors today, they still represent just 16.2% of the total.</SPAN></SPAN></DIV></div>
HTMLText_32ACAC3C_196F_8594_41A2_BF757F96B696.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">The home decor firm employing people with disabilities</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">An entrepreneur in Hanoi founded a thriving home decoration brand that offers work opportunities for people with disabilities.</SPAN></SPAN></DIV></div>
HTMLText_4C972D69_6485_2FDA_41D8_11B6E816100B.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">The smart suitcase for travelers with visual impairments</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Blind since 14, inventor and IBM researcher Chieko Asakawa has developed an AI-powered smart suitcase that helps her navigate crowded, changing environments, like airports.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The case’s vision sensors scan the surroundings and alert the user to obstacles through an alarm and tactile sensations in the handle.</SPAN></SPAN></DIV></div>
HTMLText_79963625_6485_3D4A_41BF_5C06FEF74052.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Trademarking to boost tourism</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Intellectual property rights—notably trademarks and copyright—can add value to touristic attractions to benefit communities and economies. </SPAN></SPAN></DIV></div>
HTMLText_0CD24B55_1899_8394_4195_F2DC15FDB3DB.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is a geographical indication?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:18px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A geographical indication (GI) is a sign put on products with a specific geographical origin and qualities or a reputation dependent on that origin.</SPAN><SPAN STYLE="font-size:18px;font-family:'Noto Sans Display';"> </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">GIs are typically used for foodstuffs, wine and spirit drinks, handicrafts, and industrial products.</SPAN></SPAN></DIV></div>
HTMLText_3DDFE835_19E6_8D94_41A3_65742C4567DB.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is a trademark?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A trademark is a sign capable of distinguishing goods or services of one enterprise from those of others. A word, or combination of words, letters, and numerals can constitute a trademark. But trademarks may also consist of drawings, symbols, three-dimensional features – such as the shape and packaging of goods, non-visible signs – such as sounds or fragrances, or colour shades used as distinguishing features – the possibilities are almost limitless.</SPAN></SPAN></DIV></div>
HTMLText_3D9A02BF_199B_8294_4182_5F31E0FE8C82.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is accessibility?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Accessibility means taking appropriate measures to ensure access for persons with disabilities, on an equal basis with others, in all activities. This encompasses the physical environment, information and communications technologies and systems, events and learning opportunities, and other facilities and services. Enabling equal accessibility includes the identification and elimination of obstacles and barriers.</SPAN></SPAN></DIV></div>
HTMLText_05A21BBD_19A9_8297_4190_F0629688C461.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is an industrial design?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">An industrial design refers to the aesthetics of an article, such as its shape, or features, and protects it from being copied for commercial gain. Industrial designs are applied to anything from food packaging to smartphones, as well as symbols and logos.</SPAN></SPAN></DIV></div>
HTMLText_0522561E_19A6_8594_416C_6718201CD13A.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is the Hague System?</SPAN></SPAN></DIV></div>
HTMLText_34A49C4C_18A9_85F4_416B_2D8DE8E74BB8.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Women and IP</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Some groups are underrepresented in intellectual property use, even though humanity needs the widest possible range of talents to solve its problems.</SPAN></SPAN></DIV></div>
HTMLText_3113A116_196A_9F94_41B2_654E173CB53D.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Women innovators</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Women account for one in five designers behind products, from simple packaging to mobile phones and car exteriors. This tells us we need to do more to right this imbalance.</SPAN></SPAN></DIV></div>
HTMLText_047AAF37_1258_0B37_41B3_C045C6852C48.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">How copyright supports literature</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Authors, publishers, illustrators, and translators depend on copyright to protect works over which they hold or manage the rights. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A publishing house’s value is not based on its land, property, or equipment, or even the books in its warehouse. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Its most valuable assets are the IP rights it owns or controls: they can earn income long after the warehouse is empty.</SPAN></SPAN></DIV></div>
HTMLText_59D21399_6583_3B7A_41D0_5377B68EA8E7.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">Say hello to Pakistan’s first metaverse</SPAN></SPAN></DIV></div>
HTMLText_593F5BFB_6191_AA02_41B0_619155E27D96.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">WIPO Academy success story:</SPAN></SPAN></DIV><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">Ivannia Lazzaro (Costa Rica)</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Performer, playwright, and author Ivannia Lazzaro is a WIPO Academy alumna who is using her IP knowledge in innovative and creative ways. She owns a small and medium-sized enterprise (SME), which she protects using IP as a tool to ensure her creations live on to serve her business, her family, and her community.</SPAN></SPAN></DIV></div>
HTMLText_D038B906_CBC9_9DB1_41D4_DAB81FD20AE6.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What are trade secrets?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Trade secrets protect valuable, confidential information known only to select people. In market economies, fair competition is essential to supply and demand, and drives innovation. Trade secret laws catalyse innovation and ensure fairness in the market.</SPAN></SPAN></DIV></div>
HTMLText_07AD10BA_19EA_9E9C_41B3_CE5AE9C9FDB4.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is AI? </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Broadly speaking, artificial intelligence (AI) is the science of teaching machines to learn. Many industries already use Al, but it presents the IP system with new challenges. For instance, if a book is written by AI, who owns the copyright? And for patents to provide protection and value, market players need timely, transparent, accessible standards for patent granting.</SPAN></SPAN></DIV></div>
HTMLText_721EEBA2_648D_6B4E_41D8_20D9ACE0E059.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is blockchain?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A blockchain is a distributed database that maintains a continuously growing list of ordered records, called blocks. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Blockchain is affecting the way businesses in every industry operate and it’s revolutionizing innovation and creativity. The intellectual property community is assessing its implications on IP and ways blockchain can be used for good in the IP space.</SPAN></SPAN></DIV></div>
HTMLText_CC6C9CA3_CCA0_7C83_41E5_3D0DA898C512.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is copyright?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Copyright (or author’s right) is a legal term used to describe the rights that creators have over their literary and artistic works. Copyright can protect books, music, paintings, sculpture, films, computer programs, databases, advertisements, maps, technical drawings and more.</SPAN></SPAN></DIV></div>
HTMLText_72442F94_648E_EB4A_41B6_939FB74170FF.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is robotics? </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Robotics is a branch of engineering and computer science that involves the conception, design, manufacture and operation of robots. The objective of the robotics field is to create intelligent machines that can assist humans in a variety of ways.</SPAN></SPAN></DIV></div>
HTMLText_CC6C9CA7_CCA0_7C83_41E0_420CDD1A01AD.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is the Berne Convention? </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The 1886 </SPAN><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display';"><U>Berne Convention</U></SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"> provides protection for authors’ works and rights. It gives creators—writers, musicians, poets, painters and so on—control over how and when their works are used.</SPAN></SPAN></DIV></div>
HTMLText_BF9F4427_A7C9_CEFE_41DC_DF6B40F4548D.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is the WIPO Academy?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The WIPO Academy spreads intellectual property knowledge and skills, notably in least developed and developing countries, and countries in transition. By building an understanding of IP, anyone can contribute to their country’s economic and social wellbeing.</SPAN></SPAN></DIV></div>
HTMLText_B8578F7B_A7D8_7956_41E2_1C44947B35CA.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is the metaverse?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:110%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The metaverse is a borderless, virtual world where people can work, play, find entertainment, do business and more. It could unlock a new digital economy and transform the global marketplace, trade, assets, and commerce worldwide.</SPAN></SPAN></DIV></div>
HTMLText_62588F44_4D20_2652_41C2_DB9F9E51F634.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2379e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">One-Wheeled Vehicle</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Just because an idea is patented, it doesn’t mean it will be a commercial success. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">John Otto Lose patented the ‘One Wheeled Vehicle’ in 1885, a sort of unicycle the rider sits inside while the wheel revolves around the outside. The umbrella is an important touch to keep the rain off the rider.</SPAN></SPAN></DIV></div>
HTMLText_DA32C01D_EE55_7089_41E9_97A85BCF8102.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2379e2;font-size:17px;font-family:'Noto Sans Display SemiBold';">What are patents?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Patents protect inventors and ensure they’re fairly recognized and rewarded.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Patentees must give permission before other people can copy, use, distribute or sell their invention. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Patents make innovation morally and financially worthwhile, which stimulates even more innovation.</SPAN></SPAN></DIV></div>
HTMLText_1DD069FE_1238_36E5_419B_84C7E0DDF472.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:14px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:14px;font-family:'Noto Sans Display';">Photo: Chensiyuan </SPAN><SPAN STYLE="color:#2481f1;font-size:14px;font-family:'Noto Sans Display';"><U>CC BY-SA 4.0</U></SPAN></SPAN></DIV></div>
HTMLText_7DD4AA7B_648D_15BE_41C6_0F7CDC4D3802.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:16px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:16px;font-family:'Noto Sans Display';">Case study: Crickets and intellectual property powering a Mexican startup</SPAN></SPAN></DIV></div>
HTMLText_CD7070C6_D0DD_68B5_41DF_EE05C93A92EE.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:16px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:16px;font-family:'Noto Sans Display';">The world's most valuable brands are worth US $12 trillion</SPAN></SPAN></DIV></div>
HTMLText_33F21020_1967_9DAC_41AE_581EA6FE1C74.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#333333;font-size:17px;font-family:'Noto Sans Display';">Tiflolibros, a digital library for the blind in Buenos Aires, and the Accessible Books Consortium (ABC) are working to bring accessible books to visually impaired people in Argentina.</SPAN></SPAN></DIV></div>
HTMLText_2FFD6AE9_6090_AA01_41D0_4A7DCD5E0951.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A Nigerian startup led by designer Idiat Shiole is using cutting-edge 3D design and a virtual brand ambassador to take African fashion to the metaverse.</SPAN></SPAN></DIV></div>
HTMLText_3CDF9B61_19EA_83AC_41B3_C7DC7D9B1090.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A brand sets a business apart from its competitors, building trust and consumer loyalty. Brand elements like a slogan, symbol, or logo, can qualify for trademark protection. As a brand grows, so does the value of its trademark. These assets can support the growth of a business into new areas and provide an additional source of revenue. For instance, in 2023 the Coca Cola company was worth about $240bn, whereas the brand itself is worth around $100bn.</SPAN></SPAN></DIV></div>
HTMLText_4F77E66A_6191_7A02_41D0_10F5B243A37A.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A group of Finnish inventors have created sand batteries that can store thermal energy and stockpile it with minimal loss.</SPAN></SPAN></DIV></div>
HTMLText_55C634DA_61F0_9E03_41CC_45D462733D5A.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A group of local producers in Brazil's rainforest are preparing to apply for a collective trademark to add value to their ‘Flona Tefé’ products and to improve lives in their community.</SPAN></SPAN></DIV></div>
HTMLText_D78AEC27_CC60_4383_41E0_2F7E2F2B1ED4.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Access to knowledge is essential to any economy, which means people need books. The WIPO Publishers Circle is working with publishers to build viable, globally connected and efficient national book publishing industries in developing countries.</SPAN></SPAN></DIV></div>
HTMLText_D544A705_F4D5_7386_41EA_C1053C090D65.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Around the world, water scarcity can mean women and girls spend their days searching for clean water. But the </SPAN><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display';"><U>CloudFisher®</U></SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"> harvests mountain fog and the resulting water is piped into homes.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">This innovation makes farming easier and means girls can attend school instead of looking for water. </SPAN></SPAN></DIV></div>
HTMLText_249FD1EE_CCA0_4485_41DC_7F1B416B356A.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Aziz Harun, from Brunei Darussalam, launched his musical career via YouTube. He believes the keys to success are copyright, exposure and  dedication.</SPAN></SPAN></DIV></div>
HTMLText_0CA824B7_18A9_8694_4199_48D7D28C10B2.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Bees are critical to the global food supply. Without pollination, many plants cannot reproduce. Saar Safra, CEO of Israeli  start-up Beewise, is on a mission to save bees - and at scale - using artificial intelligence (AI), computer vision and robotics.</SPAN></SPAN></DIV></div>
HTMLText_914BAEB3_88D7_816C_41B8_06AC3E79589B.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Cameroon’s Penja valley is famous for a pepper that grows in volcanic soils. A geographical indication for Penja Pepper makes the product identifiable for consumers in foreign markets and helps sustain jobs in local communities.</SPAN></SPAN></DIV></div>
HTMLText_968462F8_88B7_86DC_41DE_0B2CDCC04B2A.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Dating from the 13</SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display Medium';">ᵗʰ</SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"> century, Kampot Pepper is produced in the provinces of Kampot and Kep in Cambodia. After it was registered as a geographical indication, its export sales increased sharply, with about 70% of production going to the international market.</SPAN></SPAN></DIV></div>
HTMLText_05E6724F_1238_1557_41A8_EDCEDCB6DB00.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Did you know the videogame industry is bigger than movies and music put together? As well as entertaining people, videogames sustain millions of jobs worldwide. IP is vital to the industry, from a game's storyline, music, characters, code, and hardware, to the brands of professional players.</SPAN></SPAN></DIV></div>
HTMLText_02BFF2A1_CCE0_44BF_41C4_71232E862352.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Exporting Malawian culture to the world is a passion for best-selling hip hop artist Tay Grin, but the absence of platforms to sell music is an obstacle.</SPAN></SPAN></DIV></div>
HTMLText_5BBF2A85_6583_354A_41D1_F92F927D8D9B.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Film is big business, with estimated annual revenues at around $77bn in 2022, according to industry statistics. People love movies; they take us on an immersive, emotional journey like no other art form. But filmmaking is highly complex, involves many different players, and requires careful management of IP. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:20px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">How much IP is there behind Barbie’s megastardom?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The record-breaking box office opening of the Barbie movie in summer 2023 unleashed a wave of Barbie merchandise, from costumes and cosmetics, to a rentable dreamhouse.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Mattel has engaged in more than 100 partnerships to promote the doll and fully exploit the film's release for the company and its commercial partners.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:20px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">How can IP finance filmmaking?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">From a financier’s perspective, filmmaking is risky, expensive, and fraught with uncertainties. But recent research has found US filmmakers are using their intellectual property and other intangible assets as collateral to secure loans.</SPAN></SPAN></DIV></div>
HTMLText_7B45F28D_648D_355A_41C9_9B34AA266AB5.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">For thousands of years, nomadic Turkic herders roamed the steppes and mountains of Central Asia, connecting modern Kyrgyzstan, Kazakhstan, Turkmenistan, Uzbekistan, Tajikistan, Afghanistan, and western China. They captured their history and culture in epic poetry and oral traditions that Kyrgyzstan is working to revive.</SPAN></SPAN></DIV></div>
HTMLText_25C97F16_6093_6A02_41B6_6146FDB9CF1D.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">From fashion to art therapy for vulnerable children, Daysi Campusano is leaving a mark on the Dominican Republic through Arte en Coro, a creative small and medium-sized enterprise (SME) she founded in 2016. With six employees she offers painting workshops that combine art with fun, protecting her creative legacy thanks to IP.</SPAN></SPAN></DIV></div>
HTMLText_0620A277_179F_7D94_41B3_16DFAC72FD6F.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Frontier technologies are at the intersection of scientific breakthroughs and real-world implementation. AI, big data, the Metaverse, bioprinting, quantum computing and other technologies are changing how we communicate, innovate, create, and trade. </SPAN></SPAN></DIV></div>
HTMLText_505370B2_6193_7602_41C9_62F9AAA93F86.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Ghanaian entrepreneur Bernice Dapaah builds bikes from bamboo, a strong and highly sustainable crop that’s efficient at absorbing CO₂.</SPAN></SPAN></DIV></div>
HTMLText_8D66840C_A838_4EB3_41DB_CAE91AA93B74.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In 2018, Koichi Kishimoto and Takayuki Moriya created a new kind of intellectual property: Asia’s first virtual influencer. imma has grown a massive following with more than half a million followers on Instagram and TikTok.</SPAN></SPAN></DIV></div>
HTMLText_EA330E20_F4ED_15BD_41EB_AD709C89ACB3.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In November 2022, WIPO produced the Green Technology Book, a digital catalogue of solutions for adapting to climate change and reducing vulnerability. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The 2022 edition focused on agriculture and forestry, the water sector, and cities.</SPAN></SPAN></DIV></div>
HTMLText_75325307_4167_B2D1_41CA_CE2F9696D6EB.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In Trinidad and Tobago, the Angostura company has been making its famous Orange Bitters since 1824 using a closely guarded secret recipe.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Under Trade Secrets protection, only five company directors are allowed to enter the room where the ingredients that make up Angostura Bitters are mixed. These measures have kept the recipe secret for 200 years.</SPAN></SPAN></DIV></div>
HTMLText_03B33F8B_12DB_EB2C_41AB_803A16C7A920.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In a finite world with an ever-expanding population, agricultural innovation is vital to boost productivity and secure the global food supply. But agricultural research and development can be a risky and expensive business that is increasingly funded using private money.</SPAN></SPAN></DIV></div>
HTMLText_7B95856D_64FF_7FDA_4197_A43AF7A0B706.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Indonesian micro-eateries serve traditional food from tiny kitchens – and a new mobile app is helping owners cut costs and focus on cooking and customers.</SPAN></SPAN></DIV></div>
HTMLText_D70C3379_F4AD_738F_41E8_60F00ED93D84.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Innovation is essential to find new solutions to big sustainability challenges, such as climate change and improving living standards. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A 2023 WIPO study found that IP systems support the achievement of SDG 9: industry, innovation, and infrastructure.</SPAN></SPAN></DIV></div>
HTMLText_DE8E1149_F98B_1E86_41D3_B083AD62AAB7.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Intellectual property (IP) turns people’s creative ideas into innovations that help us every day, like smart phones and medicines.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Works of the mind—inventions, literature, art, music, films, designs, logos, names, or images—are intellectual property.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">IP is legally protected by patents, copyright, designs, and trademarks, which ensure people are recognized and rewarded for their ideas.</SPAN></SPAN></DIV></div>
HTMLText_4E6FF4B7_61B1_9E01_41C0_5D31AB370F8C.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Kenyan entrepreneur Navalayo Osembo-Ombati founded her running-shoe company Enda in 2016. Today, Enda’s protected Made in Kenya products are creating jobs and supporting community projects.</SPAN></SPAN></DIV></div>
HTMLText_7352A304_6483_7B4A_41C3_07718A3FD604.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Lebanese designer Sarah Beydoun created ‘Sarah’s Bag’, a business that is both a fashion label and social enterprise.</SPAN></SPAN></DIV></div>
HTMLText_388AFDCC_1D9C_2044_41B9_DA67A0CAB247.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Less than 1% of vaccines used in Africa are manufactured locally, but there’s a growing need for immunization. How can we ramp up vaccine manufacturing in the continent? And what role does intellectual property play in vaccine development, production, and supply?</SPAN></SPAN></DIV></div>
HTMLText_A3A795F8_8E50_1282_41B0_9811899B6A1D.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Meet some WIPO IP Youth Ambassadors:</SPAN></SPAN></DIV></div>
HTMLText_054F6869_12D8_355B_41A5_522AACBD3A61.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Music’s popularity never fades. The global music industry is worth around $30bn per year. But building a successful career in music involves more than pure talent. It also requires understanding and managing intellectual property (IP) rights.</SPAN></SPAN></DIV></div>
HTMLText_22D7E2F3_6070_9A02_41D2_BFE6392CEC11.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Only a quarter of people in sub-Saharan Africa have access to safe drinking water services. Jibu, a hybrid-social enterprise, is encouraging entrepreneurship and providing affordable drinking water to areas where piped networks don't deliver.</SPAN></SPAN></DIV></div>
HTMLText_34C758CD_189B_8EF4_41AC_D217C6DB1BCC.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">People living with disabilities enrich the IP system with their unique perspectives and ideas. Empowering people with disabilities to realize their full potential is an essential matter of human rights that concerns us all.</SPAN></SPAN></DIV></div>
HTMLText_739A1DDD_648F_2EFA_41CC_5CAE75679A9F.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Shift Robotics founder Xunjie Zhang made it his mission to enhance walking after almost being hit by a car on his scooter. So he developed the Moonwalkers, patented, battery-powered rolling shoes.</SPAN></SPAN></DIV></div>
HTMLText_B391B5C8_8E70_1281_41E0_1D1334CC8030.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Singapore’s policymakers have played a big part in the country’s journey to become a high-income economy in less than 40 years.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">How did they do it, and what can other developing economies learn from the Singaporean experience?</SPAN></SPAN></DIV></div>
HTMLText_3D393EA7_19A9_82B4_418D_BACB2E4B834D.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The Accessible Books Consortium (ABC) is a WIPO-led partnership of organizations that represent people with print disabilities.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">It works to increase the global stock of accessible books, such as braille, audio, e-text, or large print, and make them available to people who are blind, have low vision or are otherwise print disabled.</SPAN></SPAN></DIV></div>
HTMLText_408A19BE_60B0_B602_41D6_BD1BF998ECA9.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The Patent Cooperation Treaty (PCT) empowers inventors to protect their ideas in many countries at once, which is simpler and cheaper than filing patents in each country.</SPAN></SPAN></DIV></div>
HTMLText_A5058F5D_8E30_2F83_41B9_55AC1137E690.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The world needs science, and science needs women. Professor Najat A. Saliba is a Lebanese scientist and researcher into the effects of water pipe smoking on health. She is also a laureate of the L’Oréal-UNESCO For Women in Science program.</SPAN></SPAN></DIV></div>
HTMLText_39F57F12_1D9C_21DC_4190_8BEBD59F4B78.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">These stars have turned their creative focus towards tackling problems encountered while making music.</SPAN></SPAN></DIV></div>
HTMLText_04C3D663_1248_1D4F_4186_FC8F52419D85.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">This podcast explains how audiovisual professionals can use intellectual property protection to generate business opportunities.</SPAN></SPAN></DIV></div>
HTMLText_42C7E0B6_6485_16B6_41D6_75EC2ECB6841.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Three coffee growers from Latin America are empowering other women and building their own brands.</SPAN></SPAN></DIV></div>
HTMLText_85F17746_A8F8_CABF_41D1_7A4C96FA28A5.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Traditional knowledge (TK) is knowledge, skills, and practices developed and passed down generations as part of a community’s cultural or spiritual identity. Examples are traditional medicines, or hunting and fishing techniques.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">This short animation tells the story of the fictitious Yakuanoi people as they navigate the issues regarding intellectual property and traditional knowledge.</SPAN></SPAN></DIV></div>
HTMLText_7FA11A8C_6073_AA06_41C8_7D1153B50CC6.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Two Indian designers have thought like children to create a clever way to get kids washing their hands.</SPAN></SPAN></DIV></div>
HTMLText_EAC7C224_F4F7_6D86_41D5_01FF2397DD69.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">WIPO GREEN is an online space where ideas find expertise, innovators collaborate, and businesses show their sustainable solutions to the world. </SPAN></SPAN></DIV></div>
HTMLText_DF738654_F99D_028F_41E4_A567D02C2A7B.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">WIPO is the United Nations agency at the heart of the world’s intellectual property system.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Its goal is to make IP work for everyone, so that innovators and creators can keep making the world a better place. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">WIPO is a centre of gravity for IP, enabling ideas to be protected internationally and increasing the incentive to be inventive.</SPAN></SPAN></DIV></div>
HTMLText_4E4F6901_648D_174A_41D4_82BFAF783BB4.html = <div style="text-align:left; color:#000; "><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Young people have a vital role in driving innovation. Their minds offer fresh perspectives and their energy can lead to new solutions. But younger innovators may need support to bring their good ideas to life and ensure their creativity is cultivated and encouraged.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">WIPO Academy recognizes young people who use IP for the benefit of their communities and awards them with a WIPO IP Youth Ambassadorship to inspire other young people to create and innovate.</SPAN></SPAN></DIV></div>
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HTMLText_8347049A_A8C7_CFD4_41C3_8A6BD3EBBADF.html = <div style="text-align:left; color:#000; "><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:16px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#106ee0;font-size:16px;font-family:'Noto Sans Display';">GoGeoGo: Explore Georgia with the Locals</SPAN></SPAN></DIV></div>
HTMLText_555242BE_1E7C_AD67_41AA_5E7A945FD9CA.html = <div style="text-align:left; color:#000; "><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:16px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:16px;font-family:'Noto Sans Display';">Case study: Music as an export</SPAN></SPAN></DIV></div>
HTMLText_5FA9BBC9_1E7C_532D_41A0_A483F83CEB90.html = <div style="text-align:left; color:#000; "><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:16px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#2365e2;font-size:16px;font-family:'Noto Sans Display';">Case study: Understanding IP is the key</SPAN></SPAN></DIV></div>
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## Tour

### Description
tour.description = Discover how intellectual property shapes our lives.

### Title
tour.name = WIPO World of Innovation and Creativity